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Transforming a Family-Owned Home Service Business
Case Study #1
Challenge
The company faced several challenges, including managing tasks manually across six different appointment types, fragmented communication with customers, and a lack of real-time visibility into operations.
With only 2–10 employees covering an expanding service area, these issues created inefficiencies and made it difficult to scale effectively.
Pain Points
The business was struggling with significant inefficiencies. Missed follow-ups increased by 60% due to manual tracking systems, while staff spent 5–6 hours each week on redundant communication tasks.
Poor operational oversight led to an estimated 15–25% revenue loss, and customer response times averaged 4–8 hours across service requests. As the team grew without proper project systems, productivity dropped by 20–30%, making it difficult to keep pace with demand.
Our Solution
SmartSuite:
Automated task creation with dynamic checklist
Unified CRM merging deals & projects into a single "Activity" view
SMS automation with customizable templates
Real-time dashboards for revenue & performance tracking








Key Results
75%
60%
90%
Reduction in taks creation time
Decrease in manual
data entry
Fewer missed appointments
40%
Faster employee onboarding
Bottom Line: Strategic automation that empowers traditional businesses to compete effectively while maintaining their unique value proposition.
Core Deliverables
Task automation integrated with Google Calendar
Comprehensive CRM Implementation
Standard Operating Procedures (SOPs)
Document management system
Basic reporting dashboards


Color-coded appointment system
Apple Maps integration for navigation
Multi-contact client profiles with guest access
Single-line address entry for efficiency
File & image uploads across all activities
Video tutorials for sustainable adoption


Enhanced Features Delivered
Enabling Growth Without Losing the Personal Touch




Replicable Success
Home service companies
Construction & trades
Field service & trades
Small to medium family businesses
Operational Excellence
Streamline workflows adaptable to future needs
Real-time visibility for data-driven decisions
Standardized processes maintain quality
Automated communication preserving personal service
"Working with Proprium to build out our scheduling and deal-tracking software has been an absolute game-changer for our business. As a windows and doors company in Texas, we needed a system that could keep up with our fast-paced operations, and they delivered beyond expectations. They were responsive, thorough, and always approached the project with a positive attitude. What really stood out was their willingness to accommodate our specific needs and find solutions tailored to our workflow. Thanks to them, we're not missing any appointments and tracking every lead coming in efficiently."
- J.F., Project Manager
Client Testimonial

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